How to List Down Trending Products to Sell Using Google Trends and Everb
If you’ve been in the print-on-demand market for a while, you’ll understand what it’s like: some days, whenever you sit down to work, all of the sudden you can’t think of anything to write. You’re out of ideas, and no matter how hard you try, nothing springs to mind.
I’ve been selling print-on-demand products for eight years, and I have them sometimes. You know the drill — working away from your computer and you’re hit with brilliant ideas. But instead of writing them down, you say, “I’ll remember this later.” But when you finally sit down to work, you draw a blank. In this article, I’ll discuss one of my favorite ways to stay up to date on trending products—and it’s completely free.
It’s a simple method that uses Google Trends and a tool called Everb. I’m going to show you a step-by-step guide for how I use these types of tools to identify trending ideas and ideas you can actually convert into profitable products. Let’s dive in!
Step 1: Start with Google Trends
When I am stuck and don’t know what to sell, I start by looking at what is trending. Google Trends is a super handy free tool that lets you see what people are searching for at the moment. But there’s a fine perk here: You can get on their daily newsletter, which brings the trending conversation in your inbox.
To do this, scroll to the bottom of the Google Trends homepage and add your email address, and you’ll receive daily updates. I’ve been using this for some time, and it’s been a game-changer.
For instance, the word “tariff” topped the list of trending searches in today’s newsletter. I didn’t need to know what it was trending for—I just knew that if people were looking for it, then there was an ability to sell something related.
Step 2: Research Trending Keywords on Etsy
When I find a trending keyword, I go over to Etsy to see what’s already making sales. After typing “tariff” into Etsy’s search bar and noticing the autocomplete suggestions. These recommendations are pure gold, as they reveal what people actually search for.
Here’s what popped up:
- Tariff shirts
- Tariff paintings
- Tariff car magnets
- Tariff stickers
With Everb installed (a tool that provides insights into Etsy search volume and product performance), I could also see the search volume behind each autocomplete phrase. This helped me narrow down the most popular options.
Step 3: Dive Deeper with Everb’s Product Database
Everb’s product database is a treasure trove of information. It indexes over 130 million products, making it easy to find top-performing items related to your keyword. I typed “tariff” into the search bar and let Reverb do the rest.
The results were eye-opening. The top-performing product was a sticker featuring Donald Trump with the text, “My Tariff Did That.” This sticker was generating 639 sales per month—absolutely insane!
Another sticker with a similar design was priced at $9.60 (with a 20% discount) and was in 32 carts. Clearly, there was demand for this product.
Step 4: Analyze Competitor Listings
I clicked on a few listings to see how sellers were framing their products. One sticker, “Price Increase Brought to You by Trumpflation,” was an anti-Trump design. It was doing about 72 sales per month, which translates to at least two sales per day.
Another bumper sticker with the text “Blame Tariffs” was in 95 carts—the highest number I’ve ever seen. This showed me that there was serious demand for tariff-related products, whether pro-Trump or anti-Trump.
Step 5: Explore Related Tags and Niches
Everb’s tag analytics feature is another powerful tool. It pulls related tags based on your search keyword, helping you optimize your listings for Etsy’s algorithm.
For “tariff,” some of the top-related tags included:
- Inflation
- Democrat supporter
- Resist democracy
- Gas pump sticker
- Gen Z humor
These tags gave me ideas for expanding my product line. For example, I noticed yard signs and car magnets were also performing well, so I considered adding those to my store.
Step 6: Why Stickers Are a Great Starting Point
Although I sell apparel and my most genre product for print-on-demand is t-shirts, stickers are a great place to start. They’re cheaper to produce, easier to ship and have a lower barrier to entry.
In this case, tariff-related stickers were clearly in high demand. One listing had 147 carts, which is nearly unprecedented. You could be missing a massive opportunity if you’re not selling stickers.
Final Thoughts
In less than an hour, I’d found a trending keyword according to Google Trends, researched high-demand products using Everb, and analyzed my competitor’s listings. It’s a lot more accurate than shooting in the dark and gives you confidence in your product decisions.
If you are new to print on demand or you are just in search of new things to try, I really recommend this step.
Start with Google Trends to find trending keywords, then use Everb to dig deeper into product performance and competition.
(If you’re interested in Everb, I’ve linked it here for you with a discount; description note) It is the sole paid tool in this entire process, but well worth the cost for what it delivers..
Ready to Get Started?
If you liked this article, leave a like below and share with your circle! Use this information to help grow your print-on-demand business! Happy selling!