Introduction

Have you ever stumbled across YouTube channels with millions of views and thousands of subscribers, but noticed there’s no face, no voice, and seemingly no person behind the brand? These are called faceless YouTube channels, or YouTube automation channels. Today, I’ll break down exactly how you can start your very own YouTube automation business.

Let’s be real—most people fail at this type of business for three main reasons:

• Burnout.

• Not using the right tools.

• Lack of consistency.

But don’t worry, I’m here to equip you with the tools and strategies you need to succeed and turn your ambitions into reality. So, without further ado, let’s dive in.

Understanding YouTube Terminology

To succeed in YouTube automation, you first need to understand the platform’s key metrics:

1. CPM (Cost Per Mille): This measures how much advertisers are willing to pay to show ads on YouTube. It’s not the amount you earn from 1,000 views, but rather what advertisers pay.
2. RPM (Revenue Per Mille): This is how much you actually make per 1,000 views.
3. Watch Time: One of the most crucial analytics, watch time measures the total time viewers spend watching your video. This is also referred to as audience retention.
4. CTR (Click-Through Rate): This shows how often people click to watch a video after seeing its thumbnail.

With over 2 billion users, YouTube is a goldmine for creators and businesses. However, the competition is fierce, and standing out requires a smart and efficient strategy. This is where automation comes in.

What is YouTube Automation?

YouTube automation involves outsourcing tasks like scripting, editing, voiceovers, and thumbnail creation to freelancers. While this can get expensive, especially when starting out, it’s a scalable process once you start generating income.

Initially, it’s best to handle the workload yourself using free or low-cost tools to test and create your first videos. Once you see results, you can begin outsourcing tasks to build a team.

Tools for Starting YouTube Automation

Here’s a list of free tools that can help you create YouTube videos quickly and efficiently:

• CapCut or Filmora for video editing.
• Canva for creating thumbnails and basic animations.
• VidIQ for researching niches and understanding analytics.
• ChatGPT for generating video scripts.
• Pixabay for stock videos, sound effects, and music.
• Clipchamp for text-to-speech voiceovers.

Remember, these tools help streamline the process, but creating quality content still requires effort, research, and action.

Choosing the Right Niche

Before creating videos, you need to choose a niche. With countless niches available, it can feel overwhelming. While you don’t have to pick a niche based on passion, it might help when starting out.

Some profitable niches include:

• Business and finance
• Philosophy
• Education
• Marketing
• Technology
• Relationship advice
• Cryptocurrency

 

Niches to avoid:

• Meditation and rain sounds
• Reaction videos
• Comedy or movie compilations
• Sports highlights

Each niche has its own CPM and RPM rates, but don’t pick one solely for higher earnings potential. Instead, choose a niche that aligns with your long-term vision and where you can provide unique value.

Researching Competitors

Once you’ve picked your niche, research your competitors. Look at popular channels in your niche and analyze their most successful videos. Pay attention to:

• Thumbnails

• Titles

• Video structure

Tools like Social Blade can help you evaluate a channel’s performance and estimate their earnings.

Creating Your First Video

To create your first video, follow these steps:

1. Write the Script: Use ChatGPT to draft a script. For example, if your channel focuses on horror stories, you can ask ChatGPT to write a script about the top three serial killers in London.
2. Text-to-Speech Voiceover: Use a tool like Clipchamp to convert your script into a voiceover. Simply copy the script into Clipchamp, choose the voice, and save it.
3. Edit the Video: Import the voiceover into a video editor like CapCut. Source relevant footage from Pixabay to match your video’s theme. For example, if your video is about ancient Egypt, use clips that reflect that theme.
4. Create the Thumbnail: Use Canva to design an eye-catching thumbnail. Look at competitors’ thumbnails for inspiration, but make sure yours is unique.

Key YouTube Metrics to Focus On

When creating videos, keep these four metrics in mind:

1. Audience Retention: Ensure your videos are engaging enough for viewers to watch till the end.
2. Click-Through Rate (CTR): Use attractive thumbnails and titles to encourage clicks.
3. Watch Time: Keep your audience hooked by delivering value throughout the video.
4. Session Time: Aim to keep viewers on YouTube longer by suggesting more of your content.

The Road to Success

YouTube automation is a multi-step process, and success doesn’t happen overnight. Like any business, it requires time, effort, and consistency. The potential, however, is limitless if you stay committed and avoid burnout.

If you found this helpful, let me know in the comments. Would you like to see a series on YouTube automation?