Get Ready for Fall: Top E-Commerce Trends to Sell Now
Can you feel that crispness in the air? Fall is approaching quickly, and for online sellers, that means one thing: we’re about to enter the golden quarter. As soon as October 1st hits, we officially step into Q4—the absolute best time of the year for e-commerce. With a wave of holidays on the horizon, your store needs to be ready.
If you haven’t started yet, don’t worry. Let’s dive into the essential fall trends you should implement on your Etsy store or online shop right now.
By the way, I’m Herry! I love talking about e-commerce, passive income, and all things Etsy. If that sounds like your vibe, I’d be thrilled to have you join us!
Now, let’s explore the trends that will make your store shine this season.
Low Competition Digital Products to Sell on Etsy
Playful Ghosts & Their Daily Adventures
Our first major trend focuses on ghosts. However, we’re not talking about scary specters. The real trend involves charming ghosts doing everyday activities or other things dressed as ghosts.
For example, a design of two ghosts sitting by a campfire completely took off last year. Instead of copying that exact idea, draw inspiration from it. Imagine two ghosts toasting drinks, holding coffee, or reading a book. This creative twist is poised to be huge.
You can also merge this with other trends. I recently combined the “silly goose” trend with this concept, creating a goose wearing a ghost sheet. By blending two popular ideas, you create something fresh and exciting for the market. This is one of my secret strategies for creating standout designs.
Remember, this trend isn’t just for cutesy styles. You can implement it with a vintage aesthetic, too. One area I haven’t seen explored much is ghost professions. Think about designs for teachers, nurses, or doctors. This concept would work beautifully with embroidery, which is currently performing exceptionally well on Etsy
Spooky Season for Your Pets
Next, let’s talk about Halloween for pets. This is another fantastic way to combine trends. Just like the ghost-themed goose, I’ve seen this with cats and dogs wearing little ghost sheets.
Think about how you can adapt popular sayings from the pet niche into Halloween themes. Could you create a design of cats roasting marshmallows? The possibilities are endless.
Furthermore, don’t limit yourself to just t-shirts and sweatshirts. Consider more unique products like:
- Pet bandanas
- Towels
- Blankets
- Tote bags
Adding cute ghost patterns or Halloween-themed designs to these practical pet items can help you stand out in a crowded market.
Coquette with an Autumnal Twist
The coquette trend, defined by its delicate and feminine bows, is definitely not going away. However, we will see it evolve for fall. Think less pink and more autumn-colored textures for your bows.
A great way to implement this now is by merging it with other seasonal interests. For instance, it’s football season. Consider designs for women who love the game or want to support their partners. You could create matching family t-shirts or party wear for game days.
A crucial reminder: Never use official team names or player names, as this violates copyright. Instead, use team colors and generic football imagery. A football with a bow or a postage-stamp-style design are safe and trendy options.
You can also add coquette bows to classic fall items like pumpkin spice lattes, fall leaves, or even create all-over bow patterns. This small detail can make a big impact.
The Return of Vintage Boho
The vintage boho feel is making a strong comeback. Longtime Etsy sellers will remember that boho was a cornerstone of the platform’s early success.
We’re seeing a resurgence of those boho aesthetics, but with a modern, autumnal twist. Focus on muted pastels and darker, cooler fall tones. Think of the crisp, early evenings—your color palette should reflect that.
Incorporate wildflowers and vintage graphics into your designs. However, I’d advise skipping the boho rainbows, as that trend feels a bit overdone. Instead, focus on blending boho elements with classic fall themes.
Winning Colors, Textures & Patterns for 2024
Now, let’s discuss the specific colors and textures trending this year.
Colors: Look for mocha-inspired tones and rich cherry reds. Browns, deep reds, and sand-colored sweatshirts are excellent choices. Vintage, muted colors from brands like Comfort Colors will also sell incredibly well through fall and into the Christmas season.
Textures & Patterns: Gingham and plaid are perennial fall favorites. The key is to combine them with trendier elements. Imagine a gingham pattern with pumpkins, candy corn, or fall leaves. You could even place a bow on a pumpkin for a coquette touch.
When designing, always look at what’s already selling. Don’t simply remake a bestseller. Ask yourself: “How can I make this better and more interesting?” Your goal is to make a customer scrolling through dozens of similar designs stop and say, “This one is cooler!”
Must-Have Products for Fall Sales
Finally, let’s talk about the physical products that will drive your Q4 revenue. Focus on items people naturally reach for as the weather cools:
- Home & Comfort:Blankets, candles, and mugs.
- Apparel:Sweatshirts, hoodies, knit beanies, and socks.
- Accessories:Tote bags for farmers’ markets or fall activities are a great seller.
One special mention is denim. Printify offers excellent denim items that can be embroidered. Denim hats and jackets with embroidered fall designs are going to be massive this year. I highly recommend adding them to your store.
Your Final Checklist for Success
I hope this gives you a burst of inspiration for your Etsy store this fall. Before you go, here is your final checklist:
- Always research:Check the Etsy homepage to see what they are promoting.
- Use Pinterest:It’s a goldmine for ideas and visual inspiration.
- Browse TikTok:See what people are talking about and looking for.
Utilize all these resources, and see what amazing creations you can bring to life. Thank you so much for reading! Everything I mentioned, including design tools. I can’t wait to see you in the next one. Happy selling